André Caldeira

Founding partner and CEO perfil no linkedin

Founding partner and CEO of PROPOSITO, André has over 20 years of experience in business, marketing and people management.

With an MBA from The Anderson School of Management/UCLA in Los Angeles, he holds a B.S. degree in Dentistry and built his executive career of over 20 years in media, marketing, education and technology companies. Prior to founding PROPOSITO, he was the Corporate Marketing Director of Grupo Positivo, one of Brazil’s largest educational groups,  then Educational Technology Vice President of Positivo Tecnologia, a national leading organization in its field and later CEO of Aymara Educação.

Fluent in English and with good command of Spanish and French, Mr. Caldeira has deep strategic experience in Sales, Marketing and Communications, Product Development and Channel Sales Management.

As a headhunter and senior consultant in top talent and career management, André has broad experience with executive search projects for top management positions, including independent members for Boards of Directors, as well as with senior leadership assessment and development projects. He has worked with a wide range of industries, such as Consumer Goods and Retail, IT/Telco, Financial Services, Education, Healthcare, Retail and Manufacturing, among others.

Mr. Caldeira is also one of the finalist authors of the Jabuti Award (Brazil’s most important literary prize) in 2013 with his book “Muito Trabalho, Pouco Stress – Meet Joe Labor and maybe a little more about yourself”. He teaches “People Management” at Brazil’s Corporate Governance Institute – IBGC in their program for Boards of Directors. He also holds a seat as an independent director at the boards of |Amcham Curitiba – American Chamber of Commerce and Instituto Incanto, a NGO.

Married for over 20 years with Daniela, a Chef de Cuisine, he is the father of Lucas, 21, and Clara, 17. In his free time, André enjoys swimming, reading, movies and meditation.

Ruth Bandeira

Partner and Managing Director perfil no linkedin

Partner and Managing Director of PROPOSITO, Ruth has been working with strategic selection of top executives for many years.

Graduated from PUC – RJ in Business Administration with emphasis in Finance, she holds an MBA in Business Management from IBMEC, and specialized in trading in Futures Market by CBOT and CME in Chicago. Mrs. Bandeira worked for over 15 years in trading desks and held various executive positions in financial institutions, including Director of the Board and Business.

As a headhunter, Ruth has experience in various areas, with a specialty in finance, focusing on high management positions as well as Boards of Directors. Throughout her career in executive search, she successfully managed projects for several industries, including Logistics and Transport, Oil & Gas, Energy, Financial Markets, Telco and Agribusiness, among others. She has conducted various assessment projects in medium and large companies. Fluent in English and with international experience, Ruth has interviewed more than 1,000 executives for strategic management positions.

Married for 18 years with Nuno, a businessman, she is the mother to Manuela, 23, Carolina, 21, and the twins Lúcia and Joana, 15. She loves to read, but devotes much of her leisure time to her family.

Felipe Laufer

Partner and Director perfil no linkedin

Partner and Director of PROPOSITO, Felipe has been working with strategic selection of top executives for the last 9 years, covering multiple industries and segments in Brazil.

Graduated in Journalism from UFPR, with a Post Graduation in International Business from FAE Business School, Felipe began his career as reporter and editor for the Business News desk of a large newspaper in Paraná state, acting in Business, Finance, Management and Career sectors.

As Headhunter and Organizational Development Consultant, he led several Executive Search and Leadership Assessment projects for large and medium-sized companies in Brazil, aiming to match the best talent with each organization.

Married with Flavia, he is father of Liz, 3, and Martina, 2, and enjoys outdoor sports, movies, travelling and spending time with his family.

Margareth Potier

Associate Partner perfil no linkedin

More than 24 years of experience as an HRBP in the Human Resources area of companies such as Tetra Pak, Faurecia and Kraft Foods (Mondelez).

Bachelor’s degree in Psychology from the University of Vale do Itajaí and graduate degree in Talent Management from FAE Business School.

Senior Headhunter, with more than 17 years of experience as a specialist in Executive Search for various areas and segments, working with the recruitment and selection of executives, strategic positions for senior management positions, as well as independent members for Boards of Directors.

Experience in the start-up of an Executive Search unit, as well as with managing an administrative and operational team.

Extensive knowledge in hunting techniques, market mapping, candidate acquisition, competency-based interviewing, behavioral inventory analysis (DISC), reporting and experience in assessment for succession positions, internal recruitment or career transition.

Married to Bruno, and mother of Theo, 4 years old.

Loves sports such as running and mountain biking and enjoys spending a lot of her time with her family.

Andressa Gonzaga Pereira

Associate Partner perfil no linkedin

Involved in the strategic selection of executives for approximately 17 years, with experience in outplacement, assessment and coaching processes.

Has carried out selection processes for Director, CEO, VP, Officers and Managers positions for the most diverse segments.

Bachelor’s degree in Psychology from UTPR, with an MBA in Human Development of Managers from FGV/PR and Career Coaching training from Sociedade Brasileira de Coaching.

Broad knowledge in behavioral inventory analysis, with emphasis on DISC assessment.

Experience in managing teams and activities related to executive search, as well as implementing, standardizing and auditing processes in the area.

Andressa has worked as a Clinical Psychologist and Career Advisor.

She dedicates her free time to her family and her golden retriever Lua, as well as to exercising, watching movies and reading.